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Latest news:

21 March 2008:

Don is TWO of four Runners-Up in the global design contest for the Earth Wind & Fire World Tour 2008 Logo.

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2 October 2007:

Don is one of 10 finalists in the design contest for the 40th Anniversary of the venerable band CHICAGO.

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Labor Day 2006:

Stainless USAF Soaring Falcon statue designed
by Don is dedicated at Sampson State Park, NY.

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On Design:

"To design is to communicate clearly by whatever means you can control or master."

— Milton Glaser

"Design works if it's authentic, inspired, and
has a clear point of view. It can't be a collection
of input."

— Ron Johnson

"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."

— Dieter Rams

"Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people."

— Thomas J. Watson

"Good design is
good business."

— Thomas J. Watson

"The computer can't tell you the emotional story.
It can give you the exact mathematical design, but what's missing is the eyebrows."

— Frank Zappa

"Luck is the residue
of design."

— Branch Rickey

"Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution."

— Ivan Chermayeff

Also see:

Version:

Don Garlock Design v2.0

A History of Design for Communication

"'Form follows function' — that has been misunderstood. Form and function should be one, joined in a spiritual union."

— Frank Lloyd Wright

Don was born the eldest son of college professors and into an extended family known for its creative spirits. The Garlock home was always filled with music and Don's parents encouraged the slightest interest shown in the arts... (music, drawing & painting, sculpture, theatre, falconry) by providing the musical instruments and art tools and books and moral support (and understanding) requisite for such pursuits. Don's folks knew from his earliest years that creativity flowed in his veins. And Don grew up on numerous college campuses across the country — tremendous opportunities for exposure to, and immersion in, the arts, which Don eagerly absorbed. But his parents also drilled the finer points of proper English into his young head, requiring him to read and write volumes.

A keen eye and demonstrated artistic prowess even before grade school indicated that Don had more than marginal ability. But his father's scholarly work in communication (theory and practice) was brought to bear and thus began a discipline of writing and designing for communication that continues to this day.

From the first professional work in the mid-1970s, (when Don was still in high school), through college, the burgeoning tech revolution and more, Don has diligently applied his God-given abilities and training to numerous disciplines: music, branding & advertising, printing, packaging, fundraising, marketing, architecture, political campaigns, direct mail, radio & television production and broadcasting, theatre, set design, books, newspapers, magazines, law enforcement support, education, the Internet, even becoming a master falconer.

Seasoned professional experience over more than three decades, coupled with a singular background, have prepared Don to be uniquely qualified to tackle myriad projects for companies large and small.

As you investigate these pages, you are cordially invited to consider how you might apply the breadth and scope of Don's talent and experience to your next project and to your distinct advantage. Then send an inquiry for a free, no-obligation custom consultation. It's a decision you can make with confidence, and one you will be glad you made.